Skip to main content

OVERVIEW

700 GEORGE IS AN EXCITING NEW LANDMARK HOTEL AND RESIDENTIAL PROJECT THAT PROMISES TO ENHANCE THE VIBRANCY AND CHARACTER OF THE CULTURALLY RICH HAYMARKET PRECINCT.
In a unique and distinctive part of Sydney, 700 George is being planned and carefully considered to become an architecturally stunning and iconic building that will be recognised as a focal gathering point in the Southern CBD renewal precinct.

THE LOCATION


OCCUPYING A PREMIUM CORNER POSITION ON GEORGE AND GOULBURN STREET, 700 GEORGE IS A STAGE 1 DEVELOPMENT APPROVED GATEWAY SITE IN THE BUSTLING SOUTHERN CBD’ AND HEART OF THE HAYMARKET AND CHINATOWN RENEWAL PRECINCT.
Offering unparalleled accessibility and surrounded by a myriad of cultural attractions, culinary delights, and commercial opportunities. 700 George is situated amidst the hustle and bustle of Chinatown where residents and visitors alike will find themselves immersed in a world of authentic experiences, from traditional eateries to vibrant markets and lively festivals.
Located in the heart of Sydney's iconic area. 700 George plans to stand as a testament to the Vibrant Culture, rich history and dynamic atmosphere that is Haymarket.

EXPLORE HAYMARKET

Discover the hidden gems, cultural landmarks, and culinary delights that make Haymarket and Chinatown a thriving destination for locals and tourists alike.

DESIGNING A VIBRANT AND UNIQUE GATHERING PLACE

We are firm believers of creating vibrant and unique gathering places that embrace the diversity of heritage and building forms with quality and a seamless blend of community and thoughtful design.

A PURPOSEFUL VISION


A LONG-TERM PLAN TO BREATHE NEW LIFE INTO HAYMARKET AND CHINATOWN IS UNDERWAY. The multi-million-dollar vision to activate and improve streets and public spaces, shopfronts, parks and lighting.
In December 2023, Council endorsed the Haymarket and Chinatown revitalisation strategy and Haymarket and Chinatown public domain plan after extensive consultation with the community.

PLANNING AN ICON TO LEAVE A POSITIVE AND LASTING LEGACY

We are working tirelessly to ensure our project stands the test of time so it can be enjoyed by generations of locals, visitors, and future urban communities.
700 George is a unique project at the heart of the Haymarket revival. A gathering place where the vibrant and bustling Asian culture blends with history and character while embracing contemporary forms of cultural expression and lifestyle.

THE PROJECT TEAM


  • Pierre holds a Bachelor of Commerce from Macquarie University and a Graduate Diploma of Chartered Accounting from the Institute of Chartered Accountants Australia and New Zealand. With over 20 years of business and real estate advisory experience, he is highly regarded for his professional network and astute decision-making capability.
  • Stephen Simonds holds a Bachelor of Commerce degree and is a member of the Institute of Chartered Accountants and Certified Practising Accountants. An experienced strategic advisor with commercial experience and technical expertise in finance process improvement, forecasting, sensitivity analysis, business planning and finance proposals. Skilled in Australian tax and business advisory.
  • John has more than 35 years’ experience in the real estate development industry, managing multiple large scale, multi-staged, mixed use, high-profile developments.

    Chief Executive Officer (CEO) of listed real estate development entities managing multiple teams and departments nationally and internationally across all functional disciplines and asset classes. Accumulated three decades of experience with ASX-listed real estate leaders Lend Lease and Mirvac, serving in executive and CEO capacities for the past two decades. Followed by a two-year tenure as CEO Development at Dubai's Emaar Properties PJSC, and presently leading as CEO at Aqualand, including direct oversight of the Central Barangaroo Development in Sydney.

PIERRE WAKIM PROJECT ADVISER
Pierre holds a Bachelor of Commerce from Macquarie University and a Graduate Diploma of Chartered Accounting from the Institute of Chartered Accountants Australia and New Zealand. With over 20 years of business and real estate advisory experience, he is highly regarded for his professional network and astute decision-making capability.
STEPHEN SIMONDS PROJECT ADVISER
Stephen Simonds holds a Bachelor of Commerce degree and is a member of the Institute of Chartered Accountants and Certified Practising Accountants. An experienced strategic advisor with commercial experience and technical expertise in finance process improvement, forecasting, sensitivity analysis, business planning and finance proposals. Skilled in Australian tax and business advisory.
JOHN CARFI PROJECT ADVISER

John has more than 35 years’ experience in the real estate development industry, managing multiple large scale, multi-staged, mixed use, high-profile developments.

Chief Executive Officer (CEO) of listed real estate development entities managing multiple teams and departments nationally and internationally across all functional disciplines and asset classes. Accumulated three decades of experience with ASX-listed real estate leaders Lend Lease and Mirvac, serving in executive and CEO capacities for the past two decades. Followed by a two-year tenure as CEO Development at Dubai's Emaar Properties PJSC, and presently leading as CEO at Aqualand, including direct oversight of the Central Barangaroo Development in Sydney.

HISTORICAL VALUE

Haymarket is one of Sydney’s most iconic urban villages and has long been recognised as a focal point for Asian food, cultures, and communities both locally and internationally. Haymarket is a CBD activity hub offering a vibrant and unique urban experience, being both part of Central Sydney as one of the City’s growing residential neighbourhoods accessed by two light rail lines. The precinct is home to significant landmarks including Dixon Street (marked by the Chinatown gates), Market City and Paddy’s Market, the Chinese Garden of Friendship and Belmore Park. Haymarket is a well-known destination for entertainment and nightlife and is home to the Capitol Theatre and the famous Sydney Lunar New Year festival and the Friday night markets. The area is of particular significance to the Chinese Australian community. Chinese people began arriving as early as 1818. By the 1920s, the Haymarket area became the social, cultural, and economic centre for Chinese in New South Wales, who were mostly Cantonese speakers. The area became known as Chinatown in the 1970s and was gradually promoted as a tourist destination.
Over time, Haymarket’s population has diversified through immigration from Mandarin-speaking regions of China and South East Asia. Thaitown has emerged around George and Campbell Streets. In addition to being highly diverse, the population is younger than elsewhere in the city. Haymarket is characterised by the prevalence of Asian businesses, vibrant lighting and signage, and busy street life.

GET IN TOUCH WITH US


FOR MORE INFORMATION ABOUT 700 GEORGE AND OUR
UPCOMING DEVELOPMENT PLANS, PLEASE CONTACT US.